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Wilson4Q for K-12 & Higher Ed

Emotional Fitness
for the Next Generation.

A three-track emotional fitness system for schools and districts — built for educators, families, and students. The same Wilson4Q Emotional Fitness OS used across professional and youth sport, now deployed as preventative infrastructure inside the school day.

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02 / 18
The Crisis — U.S. Youth

Four Problems. One Untrained System.

Failure to launch, identity instability, outsourced self, and substance use are not separate problems. They are one — an untrained emotional system, downstream of a gap U.S. schools have never been built to close.

75%
of lifetime mental health conditions emerge by age 24

Failure to Launch

The exact window U.S. schools own — and no one is teaching the emotional work it requires.

Source: NAMI / NIMH (Kessler et al.)
29.7%
of U.S. high schoolers report poor mental health most or all of the time

Identity Instability

Identity forms under constant social comparison, with fewer trained adults to anchor it.

Source: CDC YRBS 2023
38%
of Gen Z say their sense of self is shaped mostly by online feedback

Identity Outsourced

Identity is being formed by an algorithm, not by lived experience or trusted adults.

Source: APA Stress in America, 2023
+83%
rise in daily cannabis use among U.S. young people over the past decade

Self-Medication

Early, high-potency substance use is an unskilled attempt to manage feelings no one helped them name.

Source: NIH / Monitoring the Future, 2023

Three symptoms. One root cause. Build emotional fitness early, for everyone — before crisis is the entry point.

All figures U.S.-based. Sources: NAMI / NIMH, CDC Youth Risk Behavior Survey 2023, APA Stress in America 2023, NIH Monitoring the Future.

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Why Nothing Else Is Working

It Takes a Machine to Beat a Machine.

A human-scale response cannot out-compute an algorithmic one.

The reason curricula, assemblies, advisory periods, and counseling pilots keep underperforming isn't the programs — it's the operating environment. Today's youth spend 6 to 9 hours a day inside an attention system engineered, A/B-tested, and reinforcement-tuned to override developing identity, love, and belonging. It is, structurally, Pavlov's experiment run on a generation. To restore healthy development, we had to build a machine to counteract the machine.

Conditioning Curve · Youth, 2010 → Today

Compulsive PullIdentity · Love · Belonging
HighLowAge 8111417216–9 HRS / DAY ZONEYEARS OF EXPOSURE →

Illustrative model based on aggregated screen-time and adolescent wellbeing data (2010–2025). The pattern mirrors classical conditioning: as the reinforcement schedule deepens, the compulsive response strengthens and the underlying developmental signals — identity, love, belonging — flatten.

Identity

Self-concept outsourced to a feed. Worth is measured in metrics a child did not choose and cannot control — likes, views, streaks, ranks.

Love

Intimacy modeled as performance. Attachment cues — eye contact, repair, presence — are replaced by parasocial reward loops and curated personas.

Belonging

Tribe is rented, not built. Group identity is rewarded for outrage and aesthetic conformity, punished for nuance, and revoked without warning.

The Counter-Machine

You cannot out-lecture a reinforcement engine. Wilson4Q is engineered as the inverse system: on-device, ambient, reinforcement-aware — training emotional fitness in the same pockets of attention the conditioning machine is mining.

Same Device, Opposite Direction
Lives where the conditioning happens — the phone — instead of asking a teenager to leave the phone to find help.
Reinforces Identity, Not Impulse
Each interaction strengthens self-awareness, regulation, and purpose — the exact signals the feed flattens.
Measurable Counter-Signal
EFI scoring turns identity, love, and belonging into trackable lead indicators schools and families can actually see.
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What Is Emotional Fitness?

The First Trainable, Measurable Dimension of Being Human.

Emotional Fitness is not therapy. Not mindfulness. Not mental health as the existing system defines it. It is the measurable state that sits underneath identity, love, belonging, and performance — the operating layer the digital machine has been quietly degrading for a decade. Wilson4Q makes it visible, trainable, and scored, in the same way physical fitness became foundational a century ago.

The ProgressionThe Future Is Now
Yesterday
1980s →

Mental Health

A diagnosis. Reactive. Triggered after a clinical threshold is crossed — anxiety, depression, addiction, crisis.

Arrives after the injury. Pathologizes the student. Reaches the 1 in 5 in crisis — not the 5 in 5 forming identity.

Today
2000s →

Emotional Intelligence

A soft skill. Awareness of self and others. Useful — but unmeasured, untrained, and assumed to develop on its own.

No score. No program. No way to know if it's growing or eroding under digital pressure.

★ We Are Here
The Future — We Are Here
2026 →

Emotional Fitness

A trainable, measurable state of the whole human — Physical, Mental, Emotional, Purpose — scored as one Emotional Fitness Index.

Preventative. For every student. Built like physical fitness — practiced daily, measured weekly, strengthened for life.

The Physical Fitness Parallel

A Century Ago, Schools Added Gym. Today, Schools Must Add EFI.

In the early 1900s, industrialization broke the body — long sit times, poor posture, sedentary work. Schools answered with physical education: a daily, measurable, universal practice. A century later, the digital attention machine is breaking the emotional system — identity, regulation, belonging, purpose. The response cannot be another counselor for the 5%. It must be foundational EFI for the 100%, measured the same way we measure mile times, push-ups, and BMI.

The Core Injury After Age 10

The Science: An Emotional Wound Forms — and It Can Be Healed.

Thirty years of research by Janice Taylor identified a specific emotional injury that forms after age 10 — when identity, love, and belonging are wired in. Left unnamed, it becomes the root of the identity, addiction, and mental-health crises now exploding in adolescence. The digital machine doesn't cause this wound — it exploits it, monetizes it, deepens it. The injury can be healed. It must be healed. And it is healable only when it is measurable.

★ First of Its Kind

Education on Emotional Fitness + the Wilson4Q on-device intelligence layer is the first integrated system to name the wound, measure the state, and train the muscle — at scale, at every grade level, without sending a single byte of a student's emotional data off their device. Education alone is insufficient. Technology alone is dangerous. Together, they turn the tide.

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The Platform

The Emotional Fitness OS for School Life.

Wilson4Q is not a counseling app, a crisis hotline, or a curriculum add-on competing for class time. It is the emotional fitness infrastructure that runs underneath everything a school already does — on-device, in real time, with full privacy protection for minors.

On-Device Small Language Model

Trained on 30 years of emotional pain research. Fully private — no cloud processing, no data exposure, nothing stored off the student's device.

Real-Time EFI Scoring

The first measurable emotional fitness index built for students — a number a counselor, teacher, or parent can actually track over time.

4-Quadrant Health Engine

Physical. Mental. Emotional. Purpose. All four tracked simultaneously — because each problem shows up differently across the four.

Predictive, Not Reactive

Identifies emotional patterns before they become crises, disciplinary incidents, or dropout risk — a lead indicator instead of a post-incident report.

Role-Appropriate Dashboards

Educators, families, and students each see the data relevant to their role — never more than is appropriate, never less than is useful.

Privacy-First, COPPA-Compliant

Built for minors from the ground up. On-device processing means student emotional data is never a liability sitting in a third-party cloud.

Wilson4Q doesn't ask a school to add one more program. It gives the programs a school already runs — advisory periods, counseling, coaching, health class — a shared, measurable language.

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The Framework

A Complete System for Student Development.

Wilson4Q measures and optimizes all four dimensions of student health simultaneously — because failure to launch, identity instability, and substance use each surface in a different quadrant, often before they surface anywhere else.

Q1 — Physical Health

Sleep quality, recovery, and energy regulation. Chronic sleep disruption is one of the earliest and most overlooked signals of identity distress.

Q2 — Mental Fortitude

Focus, cognitive readiness, and resilience under academic and social pressure. The quadrant most directly tied to the academic side of failure to launch.

Q3 — Emotional Fitness

Awareness, regulation, and relational intelligence — the trainable skill set that is the strongest protective factor against early substance use.

Q4 — Purpose & Identity

Meaning, values, and self-concept beyond grades, sport, or social status. The most underserved quadrant — and the most predictive of crisis resilience.

EMOTIONAL FITNESS INDEX™
0
EFI™
81
Physical
76
Mental
79
Emotional
68
Purpose

A composite student cohort baseline. Purpose is consistently the lowest-scoring quadrant — and the fastest to move with targeted support.

"Every dropout, every burnout, every quiet crisis starts in the same place — a student who never had a Purpose quadrant in the first place. We can measure that now." — Janice Taylor, Founder & CEO, Wilson4Q

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Three Tracks

One School. Three Transformations.

Wilson4Q addresses school emotional fitness at every level simultaneously — because educators, families, and students are all part of the same system. All three tracks move through the same arc: Education → Training → Implementation.

Track 1

Educators & Staff

Teachers, counselors, coaches, and advisors hold more day-to-day influence over a student's emotional development than almost anyone outside the home. This track certifies staff as emotional fitness practitioners.

EducationTrainingImplementation
Explore →
Track 2

Families

Parents and guardians are the emotional foundation underneath everything a school builds. Without shared language, even well-meaning families unintentionally add pressure at exactly the wrong moment.

EducationTrainingImplementation
Explore →
Track 3

Students

The track where transformation becomes measurable. EFI scoring, identity mapping, and daily emotional readiness signals give students the infrastructure underneath every other kind of success.

EducationTrainingImplementation
Explore →

Most districts start with Educators + Students, then add the Family track in year two.

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Track 1 — Educators

Certifying the Adults Students Spend the Most Time With.

Teachers and counselors are often the first to notice a student quietly disengaging — long before a parent, a coach, or the student themselves can name it. This track gives staff the framework, language, and dashboard to act on that early signal instead of waiting for a crisis.

Phase 1 — Education

The Foundation

4-part live webinar series introducing the Wilson4Q EFI framework: What Is Emotional Fitness? · The Identity Classroom · The Pressure Pipeline · Reading the Room — recognizing early withdrawal signals.

Online, live-streamed with replay. Counts toward most districts' PD hours.

Phase 2 — Training

Wilson4Q Educator Certification

A 3-month, 12-module certification delivering the full Wilson4Q framework with classroom- and counseling-specific scripts, advisory facilitation guides, and early-intervention protocols.

Online with live group coaching calls.

Phase 3 — Implementation

EFI in Every Advisory Period

Certified staff get the Wilson4Q Educator Dashboard — cohort-level EFI trends (never individually punitive), predictive flags, and a shared vocabulary across the building.

Continuous dashboard access throughout the school year.

Webinars: 4 · Certification: 3 months · Deployment: School-year-long
From first webinar to full deployment: 4–5 months
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Track 2 — Families

Turning Families Into Emotional Fitness Allies.

The most powerful emotional influence in a young person's life isn't the school — it's home. This track gives parents and guardians the language and tools to support emotional fitness through homework stress, friend-group shifts, identity questions, and early warning signs of substance use — without turning every conversation into an interrogation.

Phase 1 — Education

The Foundation

4-part live webinar: What Is Emotional Fitness? · The Pressure Trap · Spotting the Signs · Building the Emotional Home — daily practices that lower the temperature.

Online, live-streamed with replay access.

Phase 2 — Training

Building Practical Skills

A 6-week self-paced track: regulation techniques for high-pressure households, communication frameworks for the hardest conversations, and an intro to the Family Dashboard.

Self-paced online with live Q&A sessions.

Phase 3 — Implementation

Living It at Home

Families get an age-appropriate view of their student's EFI trends — designed to open conversation, not trigger surveillance anxiety — plus monthly community calls with Wilson4Q facilitators.

Continuous access, active throughout the program.

Webinars: 4 · Training: 6 weeks · Implementation: Ongoing
Webinar to full implementation: 10–12 weeks
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Track 3 — Students

Building Emotionally Fit Students From the Start.

This is where transformation becomes visible and measurable. EFI scoring, identity mapping, and daily readiness signals give students — middle school through college — the emotional infrastructure that makes every other kind of development possible, in class, at home, and in the years right after graduation.

Phase 1 — Education

What Is Emotional Fitness?

Age-appropriate 3-part series (45 min each): What Is EF and Why Track It? · The Pressure Playbook · Who Are You Beyond the Transcript? — identity and purpose, named early.

Live with replay. Classroom, grade, or advisory level.

Phase 2 — Training

Emotional Fitness Skills

6-session facilitated workshop: self-awareness and EFI · regulation under pressure · identity anchoring · peer intelligence · purpose design · readiness.

In-person or virtual, led by a Wilson4Q-certified educator.

Phase 3 — Implementation

The Full EFI Student Experience

Multi-month EFI program: regular scoring, weekly small-group sessions, periodic summits, identity-mapping modules, and outcome data schools can use for early intervention — not just a feel-good survey.

Cohort model — classroom, grade, or whole-school level.

Education: 3 · Workshops: 6 · EFI Program: 6 months
First session to full program: 7–8 months
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Case Study

Meet Maya.

A composite student profile illustrating the Wilson4Q School Program across all three tracks. Illustration based on aggregated program data — not an individual record.

"Maya, 16, was a strong student on paper — good grades, active in clubs — entering her junior year quietly disengaging. Teachers saw attendance dips. Her parents saw a closed bedroom door. No one saw the same thing, because no one had a shared number."

Week 0
54

Baseline: Purpose Fragility

Physical 74 · Mental 60 · Emotional 50 · Purpose 32

Maya's identity was built almost entirely around grades and college admissions. Any setback read as catastrophic.

Week 4
61

Language: Naming What She Felt

Physical 75 · Mental 64 · Emotional 58 · Purpose 39

After the student education series, Maya had language for what she was experiencing. Her parents changed how post-school-day conversations went.

Week 10
70

Skills: Regulation & Identity Anchoring

Physical 76 · Mental 70 · Emotional 67 · Purpose 53

After 6 workshop sessions, Maya had a regulation toolkit. Her certified advisor caught an early withdrawal signal.

Month 6
80

Integration: Steady & Seen

Physical 80 · Mental 78 · Emotional 75 · Purpose 65

A 26-point EFI gain. Her counselor: 'one of the students who checks in on others now.' Her parents: 'a kid who talks to us again.'

54617080

This is not an exceptional case. This is what happens when the whole system trains together, before crisis is the entry point.

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Inside the App · Student View

What Maya Sees Every Morning.

The same Wilson4Q operating system across professional sport — adapted to a 16-year-old's school day. Private by design: her data lives on her device. Her counselor sees only the cohort-level signals her family has consented to share.

Good morning, Maya
Tuesday · Week 10 · Lincoln High
EFI™
0
EFI™
76
Physical
70
Mental
67
Emotional
53
Purpose
Today · 3:15 PM
Advisory Check-In · Ms. Alvarez
Small-group identity anchoring · 25 min
9d
Streak
+16
EFI 6w
24
EFT done
Ask Wilson · On-Device AI Coach

"Morning, Maya. Your Purpose quadrant moved +6 this week — the identity-mapping module is doing what it's supposed to. Your sleep dipped Sunday night; want a 4-minute reset before first period? Ms. Alvarez has you in advisory at 3:15. You've got this."

Let's reset →Remind at lunch
Real-Time EFI Score
A number Maya, her family, and her advisor can actually talk about. Updated continuously, never weaponized.
4Q Rings — Physical · Mental · Emotional · Purpose
Each quadrant visible at a glance. Purpose surfaced first when it's lowest — the most predictive signal for crisis resilience.
On-Device · COPPA-Safe
No cloud processing of a minor's emotional state. The dashboard exists on Maya's phone; aggregate cohort trends are the only signal that ever leaves it.
One Tap Into Real Support
Today's advisory, the next Family Track call, an EFT reset, or a direct line to her counselor — all inside the same surface.

Maya's view is personal and encouraging. The Educator and Family dashboards show only what they need to act — cohort trends, early-warning flags, conversation prompts. Same source of truth. Three appropriate lenses.

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The Blueprint, Personalized

Maya's Journey. 3 Phases. 12 Steps. All Wilson.

The same Emotional Fitness Index program Wilson4Q runs across professional athletes and adult professionals — 3 phases, 12 steps, 14 days per step, one daily surprise unlock revealing something new about her across any of the 4 quadrants. The circle completes when Maya arrives home to herself.

Phase 1

Discovery

The hero hears the callSteps 1–4 · Days 1–56
Step 1 · 14d
✓ Complete

The Calling

Something feels off. Wilson surfaces the signal in Maya's data and helps her name what she's been ignoring — the GPA spiral underneath the perfect transcript.

Step 2 · 14d
✓ Complete

Refusal

Resistance is real and expected. Wilson validates the pushback and reframes it as strength, not failure — for Maya, for her parents, for Ms. Alvarez.

Step 3 · 14d
✓ Complete

Shedding

Releasing patterns that no longer serve her. Wilson tracks what drops from her stress profile as the identity-equals-grades story starts to loosen.

Step 4 · 14d
✓ Complete

Acceptance

Seeing herself clearly. EFI baseline is set. The hero is ready to move.

Phase 2

Adventure

The hero enters the unknownSteps 5–8 · Days 57–112
Step 5 · 14d
Maya is here

Build Your Wilson

Maya trains her personal AI model. Her language patterns, emotional triggers, and quadrant strengths become truly hers — not a generic teen profile.

Step 6 · 14d
Locked

Build the Team

Who holds her? Wilson maps her support ecosystem — family, friends, Ms. Alvarez, the school counselor — and scores each relationship in the 4 quadrants.

Step 7 · 14d
Locked

Slay the Beast

The core fear is named and faced — for Maya, the fear that she is her transcript. Wilson tracks cortisol and HRV through the confrontation in real time.

Step 8 · 14d
Locked

The Marriage

Integration of shadow and strength. Maya's EFI shows the two halves syncing. The graph becomes something beautiful.

Phase 3

Homecoming

The hero returns transformedSteps 9–12 · Days 113–168
Step 9 · 14d
Locked

Problem Born to You

Her unique wound becomes her unique gift. Wilson surfaces the pattern Maya was always meant to understand — and the peers she was always meant to steady.

Step 10 · 14d
Locked

The MVP

Most Valuable Pattern. Maya sees her EFI peak mode — the conditions that make her most alive. Wilson memorises it.

Step 11 · 14d
Locked

The Four Quadrants

Full 4-quadrant map is revealed. Body, Mind, Emotion, Spirit — all scored, all connected, all hers.

Step 12 · 14d
Locked

The Circle Completes ◯

Maya arrives home — to herself. EFI is no longer a score. It's a mirror. And she knows who she's looking at.

168
Days · the full circle
12
Steps · 14 days each
+26
EFI gain across the program
Daily surprise unlocks · 14 × 12

The Calling → Refusal → Shedding → Acceptance → Build Your Wilson → Build the Team → Slay the Beast → The Marriage → Problem Born to You → The MVP → The Four Quadrants → The Circle Completes. The same blueprint Sarah runs in the investor demo — recompiled for a junior-year schedule, a phone in her pocket, and a counselor with a 350:1 caseload.

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From Signal → Person → Practice

The App Is the Sensor. People Are the Care.

Wilson4Q is not a chatbot pretending to be a counselor. When Maya's 4Q flags a real signal, the platform routes her — and the adults responsible for her — to the right real-life modality already inside the school's ecosystem: certified advisor, school counselor, community clinician, family conversation, or peer group. Intelligence in, human care out.

Physical
76
Sleep dipping · recovery debt
Routed To
  • School nurse · sleep hygiene check-in
  • PE / Athletics — recovery-aware training block
  • On-device EFT — 4-min nervous system reset
Mental
70
Test pressure · attention fragmentation
Routed To
  • Academic counselor — pacing + workload review
  • Mindfulness / focus group · weekly small group
  • Peer study squad · structured, EFI-aware
Emotional
67
Withdrawal signal · low-grade overwhelm
Routed To
  • School counselor 1:1 (cohort-flagged, not surveillance)
  • Community partner — licensed adolescent therapist
  • Family Track session · joint conversation script
Purpose
53
Identity outsourced to grades
Routed To
  • Wilson4Q-certified advisor · identity-mapping module
  • Mentor match — alumni / community program
  • Service learning / cause-aligned extracurricular
Maya's Match · This Week

Emotional quadrant trended −5 over 10 days. Purpose moved +6. Wilson4Q surfaced two routes: a small-group advisory with Ms. Alvarez (already on her calendar) and an optional 1:1 with the school counselor — flagged to her family, not to a database.

Advisory · Today 3:15Counselor · OptionalFamily call · Thu
Inside-the-School First
Certified educators, counselors, advisors, nurses, and coaches are the first responders. Wilson4Q sharpens what they already do.
Family on the Same Page
Parents see age-appropriate conversation prompts in the Family Dashboard — no surveillance, no surprise.
Community When It's Needed
Licensed clinicians, mentors, service-learning, and substance-use prevention partners — routed only when the 4Q signal warrants it.
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Integration

How Wilson4Q Fits Inside a School You Already Run.

Wilson4Q is not a standalone program competing for class time or budget. It is infrastructure that connects roles and programs you already have into one measurable system.

Public School Districts

K-12 deployment across advisory periods, counseling offices, and staff PD.

Independent & Charter Schools

Whole-school deployment, often starting with a single grade cohort.

School Counseling Departments

EFI as an early-warning layer underneath existing counseling caseloads.

Athletics & Extracurriculars

Direct integration with the Wilson4Q Youth Sports track for student-athletes.

Higher Ed & Residential Life

Identity and purpose-quadrant support through the highest-risk failure-to-launch years.

Substance Use Prevention

A skills-based, evidence-aligned layer that complements existing prevention curricula.

Health & Wellness Centers

EFI data as a shared baseline across nursing, counseling, and mental health staff.

Multi-School Districts & States

Deploy Wilson4Q across an entire district to create a district-wide standard.

Educator TrackFamily TrackStudent Track

Education · Training · Implementation — connected by the Wilson4Q EFI Platform.

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Why Wilson4Q Works

30 Years. 2,000+ Participants. A System Built Before It Was Named EFI.

30+
Years of Research Behind the Platform
2,000+
Participants in Validated Programs
90%
Reported Success Rate — EFI Improvement

The Science of Emotional Pain Framework

Identifies the specific emotional injuries driving failure-to-launch, identity instability, and self-medicating behavior — and pairs each with an age-appropriate intervention.

Aligned With the Evidence Base

Skills-based, social-emotional approaches are consistently the strongest-performing model in substance use prevention research.

Proven Across Pro, Youth & School

The same 4-quadrant model already validated in professional sport and youth athletics, applied to the school day.

100K+ Individuals Reached
50M+ Audience Reach
90%+ Independent Efficacy
NFLNBANHLNCAAMLSGoogleHarvard
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Program Delivery

Flexible for Any School or District.

Three delivery models to match your school or district's size, readiness, and budget cycle.

Option A — Comprehensive

Full Three-Track Integration

Educators + Families + Students
  • Educator Track — full certification
  • Family Track — all 3 phases
  • Student Track — full EFI program
  • District-wide EFI dashboard
  • School-year deployment planning

Best for: Districts ready to lead with emotional fitness as core infrastructure.

Inquire About Option A
Most Popular
Option B — Focused

Educator + Student Tracks

Staff Certified · Students Enrolled
  • Educator Track — 3 months
  • Student Track — 6 months
  • Staff and student EFI dashboards
  • Family webinar series (intro)

Best for: Schools ready to drive change through counseling and teaching staff first.

Inquire About Option B
Option C — Start Here

Education Pilot

Webinar Series — All Three Tracks
  • Educator webinar series (4 sessions)
  • Family webinar series (4 sessions)
  • Student workshop series (3 sessions)
  • EFI baseline assessment for a pilot cohort

Best for: Schools or districts exploring Wilson4Q before a full commitment.

Start a Pilot

Pricing: Platform Licensing (annual district/school license) · Educator Certification (per-seat) · Student EFI Program (per-cohort or per-student). All tailored to enrollment size and program scope.

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Bring Emotional Fitness to Your School

Build the Next Generation of Emotionally Fit Students.

Train your staff. Educate your families. Transform your students. Wilson4Q is the emotional fitness OS for school life — measurable, preventative, and built for the realities of failure to launch, identity instability, and substance use risk.

Contact

Janice Taylor

Founder & CEO, Wilson4Q

Janice@wilson4q.com

wilson4q.com

To discuss bringing Wilson4Q to your school or district, connect with Janice directly.

Email Janice →
Inquiry Form

All inquiries confidential. We typically respond within 24 hours.